Creating & Managing Your Brand

Learn how to create and manage a strong, consistent brand for your student society at Keele. Tips on logos, tone, and visual identity.

🔵 Creating & Managing a Brand for Your Student Society

A strong brand helps your society stand out, attract new members, and build a lasting identity. Branding isn’t just about logos—it’s about how your group looks, sounds, and feels to others. This guide will help you create a consistent and engaging brand for your club or society at Keele.

🟡 What Is a Brand?

Your brand is the personality of your society. It includes your name, logo, colours, tone of voice, and the way you communicate online and in person. A good brand builds trust, recognition, and a sense of belonging.

🔵 Step 1: Define Your Identity

Purpose: What is your society’s mission or goal?
Values: What do you stand for? (e.g. inclusivity, creativity, professionalism)
Audience: Who are you trying to reach? What do they care about?

🟡 Step 2: Design Your Visual Identity

Logo: Create a simple, recognisable logo. Tools like Canva are great for this.
Colours: Choose 2–3 colours that reflect your group’s personality and use them consistently.
Fonts: Pick one or two easy-to-read fonts for posters, social media, and your SU page.
Templates: Use consistent layouts for event posters, social posts, and presentations.

🔵 Step 3: Develop Your Tone of Voice

Your tone of voice is how your society “speaks.” Is it fun and friendly? Professional and informative? Make sure your tone matches your audience and purpose—and use it consistently across all platforms.

🟡 Step 4: Be Consistent

Use the same logo, colours, and tone across your SU page, social media, posters, and emails.
Keep your messaging clear and aligned with your society’s values.
Update your branding if your society evolves—but do it thoughtfully and with input from members.

🔵 Resources & Support

Need help designing your logo or setting up a brand kit? The Student Experience Team can offer advice and point you to useful tools. Email su.activities@keele.ac.uk for support.

Sports club? Make sure your branding aligns with Team Keele.

Designing a new logo? Check some examples here

Here are some of the club and society logos that have recently been changed, which you can use as guidance. While it's not essential to have an 'on brand' logo, making it clear you're a Keele Society or Club helps people identify you as part of the Keele community, and including your name helps people immediately know what society this is.

Designing new club kit? Check some examples here

Since our rebrand, lots of teams are changing their kits to match. We've got examples below of kits meeting the Team Keele brand guidelines. If you have new kit, remember to submit the design to Team Keele for approval. Remember that kits need to be primarily navy blue, and feature the full university logo.