2.1 The advertiser agrees to ensure that all promotional activity relates solely to the promotion of products and services provided by the advertiser or, where that advertiser is an agent, provided by the advertiser's client.
2.2 It is the advertisers' responsibility that their product/brand/service or company is not in breach of the Trade Descriptions Act 1968 or any other subsequent act. Furthermore, it is their responsibility that the information contained in the promotion is accurate and complies with the law. Keele SU will not accept any responsibility for misleading or inaccurate information supplied.
2.3 Keele SU reserves the right to refuse to display or distribute any advertisement or promotional material that it regards as unsuitable. Where Keele SU exercises this right, the advertiser or client shall be entitled to a refund of any fees they have paid in relation to the relevant media booking. The advertiser or client will not be entitled to any other form of compensation or damages.
2.4 It is the responsibility of the advertiser to fulfil campaign work and meet appropriate deadlines as set by Keele SU, in line with the media booked. Keele SU accepts no responsibility for unfulfilled campaigns; however, the Marketing Department will do its utmost to assist where possible.